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Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers

  • Brock University
  • Appalachian State University
  • Middle Tennessee State University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)70-89
Number of pages20
JournalJournal of Global Scholars of Marketing Science: Bridging Asia and the World
Volume33
Issue number1
DOIs
StatePublished - 2023

ASJC Scopus Subject Areas

  • Arts and Humanities (miscellaneous)
  • Social Sciences (miscellaneous)
  • Marketing

Keywords

  • collaborative consumption
  • materialism
  • risk propensity
  • Sharing Economy
  • trust

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