Gifts Are Sacred Until the Deal Strikes: An Abstract

Bidisha Burman; Pia A. Albinsson; Robert M. Schindler

doi:10.1007/978-3-030-95346-1_125

Gifts Are Sacred Until the Deal Strikes: An Abstract

Bidisha Burman
, Pia A. Albinsson
, Robert M. Schindler

Appalachian State University

University of the Pacific, California
Rutgers University–Camden

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	391-392
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-95346-1_125
State	Published - 2022

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Consumer sacredness
Deal proneness
Gift-giving
Price promotions

Access to Document

10.1007/978-3-030-95346-1_125

Cite this

Gifts Are Sacred Until the Deal Strikes: An Abstract. / Burman, Bidisha; Albinsson, Pia A.; Schindler, Robert M.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 391-392 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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