| Original language | American English |
|---|---|
| Journal | Default journal |
| Volume | 2 |
| State | Published - Apr 1 2010 |
Disciplines
- Public Relations and Advertising
- Engineering
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS
Heroes and Villains: Increasing Fan Involvement in Pursuit of 'The Elusive Fan'
- Thomas S. Mueller
- , John C. Sutherland
Research output: Contribution to journal › Article › peer-review