Is cause-related marketing a winning strategy? An event study analysis

Neel Das, Chris McNeil, Richard W. Pouder, Joseph P. Daly

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	43-55
Number of pages	13
Journal	Journal of Marketing Theory and Practice
Volume	28
Issue number	1
DOIs	https://doi.org/10.1080/10696679.2019.1662313
State	Published - Jan 2 2020

ASJC Scopus Subject Areas

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