@article{805769889f844827864b8890a6ccd09f,
title = "Is cause-related marketing a winning strategy? An event study analysis",
author = "Neel Das and Chris McNeil and Pouder, \{Richard W.\} and Daly, \{Joseph P.\}",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 Taylor \& Francis Group, LLC.",
year = "2020",
month = jan,
day = "2",
doi = "10.1080/10696679.2019.1662313",
language = "English",
volume = "28",
pages = "43--55",
journal = "Journal of Marketing Theory and Practice",
issn = "1069-6679",
number = "1",
}