Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract

B. Yasanthi Perera; Sarita Ray Chaudhury; Lubna Nafees; Pia A. Albinsson

doi:10.1007/978-3-030-89883-0_145

Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract

B. Yasanthi Perera
, Sarita Ray Chaudhury
, Lubna Nafees
, Pia A. Albinsson

Appalachian State University

Brock University
Humboldt State University
Appalachian State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	539-540
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_145
State	Published - 2022

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Brown Girl Movement
Ethnic identities
Instagram
Social Media Self-branding
South Asian women

Access to Document

10.1007/978-3-030-89883-0_145

Cite this

Yasanthi Perera, B., Chaudhury, S. R., Nafees, L., & Albinsson, P. A. (2022). Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 539-540). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_145

Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract. / Yasanthi Perera, B.; Chaudhury, Sarita Ray; Nafees, Lubna et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 539-540 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Yasanthi Perera, B, Chaudhury, SR, Nafees, L & Albinsson, PA 2022, Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 539-540. https://doi.org/10.1007/978-3-030-89883-0_145

Yasanthi Perera B, Chaudhury SR, Nafees L, Albinsson PA. Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2022. p. 539-540. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-89883-0_145

Yasanthi Perera, B. ; Chaudhury, Sarita Ray ; Nafees, Lubna et al. / Love Me or Hate Me! This is Who I am : The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. pp. 539-540 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{3bd5c45c6ea3464c98b7424390add44a,

title = "Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract",

keywords = "Brown Girl Movement, Ethnic identities, Instagram, Social Media Self-branding, South Asian women",

author = "\{Yasanthi Perera\}, B. and Chaudhury, \{Sarita Ray\} and Lubna Nafees and Albinsson, \{Pia A.\}",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",

year = "2022",

doi = "10.1007/978-3-030-89883-0\_145",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "539--540",

booktitle = "Developments in Marketing Science",

}

TY - CHAP

T1 - Love Me or Hate Me! This is Who I am

T2 - The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract

AU - Yasanthi Perera, B.

AU - Chaudhury, Sarita Ray

AU - Nafees, Lubna

AU - Albinsson, Pia A.

PY - 2022

Y1 - 2022

KW - Brown Girl Movement

KW - Ethnic identities

KW - Instagram

KW - Social Media Self-branding

KW - South Asian women

UR - https://www.scopus.com/pages/publications/85127957321

UR - https://www.scopus.com/pages/publications/85127957321#tab=citedBy

U2 - 10.1007/978-3-030-89883-0_145

DO - 10.1007/978-3-030-89883-0_145

M3 - Chapter

AN - SCOPUS:85127957321

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 539

EP - 540

BT - Developments in Marketing Science

PB - Springer Nature

ER -