@article{9daabc97880a4713a257f047e408cd53,
title = "Message framing: A communication strategy for the medical encounter",
author = "Gray, \{Jennifer B.\}",
note = "As the focus of medicine has changed from acute to chronic care, prevention and health promotion counselling has become increasingly important for healthcare providers and their patients. Research has shown that patients want and value such health education and counselling from their healthcare professionals, but still may not comply with such recommendations.",
year = "2008",
month = jan,
day = "10",
doi = "10.1179/cih.2008.1.4.422",
language = "American English",
volume = "1",
journal = "Journal of communication in healthcare",
}