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Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials

  • Lubna Nafees
  • , Eva M. Hyatt
  • , Lawrence L. Garber
  • , Neel Das
  • , Ünal Boya
  • Appalachian State University
  • Elon University
  • Department of Marketing & SCM. Walker College of Business

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number104375
JournalFood Quality and Preference
Volume96
DOIs
StatePublished - Mar 2022

ASJC Scopus Subject Areas

  • Food Science
  • Nutrition and Dietetics

Keywords

  • Correspondence analysis
  • Emerging markets
  • Motivation to buy organic food
  • Organic food
  • Perceptual map

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