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NASCAR in Mexico: the US expansion of motorsport into Hispanic culture

  • University of Florida

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalInternational Journal of Sports Marketing & Sponsorship
Volume9
DOIs
StatePublished - Jan 4 2008
Externally publishedYes

Disciplines

  • Public Relations and Advertising
  • Business

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