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Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract

  • Lubna Nafees
  • , Neel Das
  • , Eva Hyatt
  • , Lawrence Garber
  • Appalachian State University
  • Elon University

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages245-246
Number of pages2
DOIs
StatePublished - 2020

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Emerging markets
  • India and the United States
  • Organic consumer
  • Perception of organic

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