@article{b5a221c4e7904a87ae8861dd4142f407,
title = "Social action advertising: motivators and detractors in cause-oriented behaviors",
keywords = "Beats, Dr. Dre, George Floyd, Social action, Social advertising, Social justice, Social marketing",
author = "Thomas Mueller",
note = "Publisher Copyright: {\textcopyright} 2023, Emerald Publishing Limited.",
year = "2023",
month = mar,
day = "7",
doi = "10.1108/JSOCM-07-2022-0161",
language = "English",
volume = "13",
pages = "258--276",
journal = "Journal of Social Marketing",
issn = "2042-6763",
number = "2",
}