@article{39276bc3fa5d46f3b151c8c399ed33e5,
title = "The consumer on stage: Toward a typology of improvisation in consumption contexts",
keywords = "Consumer behavior, COVID-19 pandemic, Habits, Improvisation, Motivation",
author = "Coker, \{Kesha K.\} and Zeiss, \{Jessica G.\} and Albinsson, \{Pia A.\}",
note = "Publisher Copyright: {\textcopyright} 2023 Elsevier Inc.",
year = "2024",
month = jan,
doi = "10.1016/j.jbusres.2023.114305",
language = "English",
volume = "170",
journal = "Journal of Business Research",
issn = "0148-2963",
}