The consumer on stage: Toward a typology of improvisation in consumption contexts

Kesha K. Coker; Jessica G. Zeiss; Pia A. Albinsson

doi:10.1016/j.jbusres.2023.114305

The consumer on stage: Toward a typology of improvisation in consumption contexts

Kesha K. Coker, Jessica G. Zeiss, Pia A. Albinsson

Appalachian State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	114305
Journal	Journal of Business Research
Volume	170
DOIs	https://doi.org/10.1016/j.jbusres.2023.114305
State	Published - Jan 2024

ASJC Scopus Subject Areas

Marketing

Keywords

Consumer behavior
COVID-19 pandemic
Habits
Improvisation
Motivation

Access to Document

10.1016/j.jbusres.2023.114305

Cite this

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title = "The consumer on stage: Toward a typology of improvisation in consumption contexts",

keywords = "Consumer behavior, COVID-19 pandemic, Habits, Improvisation, Motivation",

author = "Coker, \{Kesha K.\} and Zeiss, \{Jessica G.\} and Albinsson, \{Pia A.\}",

note = "Publisher Copyright: {\textcopyright} 2023 Elsevier Inc.",

year = "2024",

month = jan,

doi = "10.1016/j.jbusres.2023.114305",

language = "English",

volume = "170",

journal = "Journal of Business Research",

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AU - Zeiss, Jessica G.

AU - Albinsson, Pia A.

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KW - Consumer behavior

KW - COVID-19 pandemic

KW - Habits

KW - Improvisation

KW - Motivation

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