@article{a56f133620c441d488d7a1300756720e,
title = "The Effective Communication of Attributes in Sport-Sponsorship Branding",
author = "Tom Mueller and Roberts, \{Marilyn S.\}",
note = "This article examines the state of sponsorship marketing and its correlation with branding-measurement models deemed most salient by corporations. Academic literature including sponsorship-value analysis, stockholder response to sport and brand activities, measurements of brand value, and the application of brand theory are explored.",
year = "2008",
month = jan,
day = "6",
doi = "10.1123/ijsc.1.2.155",
language = "American English",
volume = "1",
journal = "International Journal of Sport Communication",
}