The Show Must Go On: Virtual Live Music Event Experiences During COVID-19

Caroline Ducarroz; Pia A. Albinsson

doi:10.1007/978-3-031-24687-6_46

The Show Must Go On: Virtual Live Music Event Experiences During COVID-19

Caroline Ducarroz
, Pia A. Albinsson

Appalachian State University

UCLouvain – Louvain School of Management (CERMA)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	115-130
Number of pages	16
DOIs	https://doi.org/10.1007/978-3-031-24687-6_46
State	Published - 2023

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Consumer behavior
COVID-19
Music
Virtual live music events
Willingness-to-pay

Access to Document

10.1007/978-3-031-24687-6_46

Cite this

The Show Must Go On: Virtual Live Music Event Experiences During COVID-19. / Ducarroz, Caroline; Albinsson, Pia A.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2023. p. 115-130 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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