Theory Guiding Communication Campaign Praxis: A Qualitative Elicitation Study Comparing Exercise Beliefs of Overweight and Healthy Weight College Students

Jennifer B. Gray

doi:10.1080/17459435.2011.601523

Theory Guiding Communication Campaign Praxis: A Qualitative Elicitation Study Comparing Exercise Beliefs of Overweight and Healthy Weight College Students

Jennifer B. Gray

Appalachian State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Qualitative Research Reports in Communication
Volume	12
DOIs	https://doi.org/10.1080/17459435.2011.601523
State	Published - Jan 1 2011

Disciplines

Psychology

Access to Document

10.1080/17459435.2011.601523License: Unspecified

Cite this

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title = "Theory Guiding Communication Campaign Praxis: A Qualitative Elicitation Study Comparing Exercise Beliefs of Overweight and Healthy Weight College Students",

author = "Gray, \{Jennifer B.\}",

note = "College students are at great risk of obesity and overweight, and campaigns encouraging exercise may mitigate associated health risks. Although some factors influential in college student exercise behavior have been reported, important in communication targeting, few have studied differences between overweight and normal weight students.",

year = "2011",

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doi = "10.1080/17459435.2011.601523",

language = "American English",

volume = "12",

journal = "Qualitative Research Reports in Communication",

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PY - 2011/1/1

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