Utility peak power messaging: Eliciting consumer response through traditional and social media channels

Research output: Contribution to journal › Short survey › peer-review

Original language	English
Article number	101244
Journal	Energy Research and Social Science
Volume	57
DOIs	https://doi.org/10.1016/j.erss.2019.101244
State	Published - Nov 2019

ASJC Scopus Subject Areas

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title = "Utility peak power messaging: Eliciting consumer response through traditional and social media channels",

keywords = "Energy messaging, Energy social media, Facebook, Instagram, Power company messaging, Social media, Twitter",

author = "Mueller, \{Thomas S.\}",

note = "Publisher Copyright: {\textcopyright} 2019 Elsevier Ltd",

year = "2019",

month = nov,

doi = "10.1016/j.erss.2019.101244",

language = "English",

volume = "57",

journal = "Energy Research and Social Science",

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TY - JOUR

T1 - Utility peak power messaging

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AU - Mueller, Thomas S.

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Y1 - 2019/11

KW - Energy messaging

KW - Energy social media

KW - Facebook

KW - Instagram

KW - Power company messaging

KW - Social media

KW - Twitter

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U2 - 10.1016/j.erss.2019.101244

DO - 10.1016/j.erss.2019.101244

M3 - Short survey

AN - SCOPUS:85070837287

SN - 2214-6296

VL - 57

JO - Energy Research and Social Science

JF - Energy Research and Social Science

M1 - 101244

ER -